Web Design Portfolio
Lead Capture System
Custom Content Redirects
More Leads Generated
Global Nomadic wanted to make better use of their home page above the fold. The website was getting decent traffic, but not enough enquiries. Most visitors are interested in different topics, and we hypothesised that segrating traffic based on interest would yield results.
We created a custom lead generation box, which is the first thing visitors now see on the home page. It helps discover exactly what visitors are searching for, redirect them immediately to relevant content and offers, and send targeted emails based upon their selections.
They saw results immediately, generating more leads than normal and lower bounce rates. Results have been steadily increasing over time as we continue to optimise.
“The first morning after working with Russ I woke up to 16 new leads that I wouldn’t have normally had. Amazing results! I can’t wait to start optimising further and seeing what happens when I drive more traffic.
If you’re looking for a web design team that understands marketing, you need to speak to the RS Marketing team.”Jeremy Freedman
Featured Client: ADN Imports
Onsite SEO Preparation
Email Marketing Tools
Designed To Generate Leads
Project-specific enquiry forms
ADN are a London-based company that specialise in exporting food and drink brands to China.
Their target clients are all well-established brands. The sales process is long, and many touches are needed to make contact, get appointments and finally make the sale.
ADN relies heavily on outbound lead generation to generate new business. I designed a website that clearly outlines what they do and who they service, builds credibility and makes it easy to get in touch to make an enquiry.
I also consulted on their online / inbound marketing funnel and helped set up email systems, email marketing tools and lead magnet.
“Russell drilled down into our business and very quickly understood our needs and goals that we wanted our website to achieve.
He made a site that looks good, flows well and most importantly has been fantastic in helping us grow our sales leads.
We have seen great progress in just a few months following the build, as well as a number of compliments on how it looks! Highly recommend.“Anthony Johnson
I can help you build a brand new conversion-focused website,
or optimise your current one to generate more leads & sales.
I approach web design from a marketing-first perspective,
to help you turn more website visitors into customers.
Featured Client: My Test Hero
Hosting & Domain
WooCommerce Shopping Cart
24hr Landing Page
Chinese Language Site
Sales Funnel Consultation
An exciting language learning startup and a project that is still in progress.
My Test Hero is a good showcase of our ‘Landing Page in a Day’ offer.
As soon as payment was made, we popped up a responsive landing page allowing the client to begin driving traffic and collecting emails.
We also set up a simple WooCommerce solution, allowing the client to begin selling their MVP as they proceed with a lean startup approach.
Once more information and feedback is gathered, we will be building out the rest of the site, including backend customisations (such as customer membership, multiple service provider options and calendar booking).
The website is built on Genesis Framework (which we absolutely love). Genesis is very lightweight and requires more hand-coding, meaning a fast-loading, low-bloat, high performance experience all round.
“Russell recently built me a website. The entire process was smooth and I’d be happy to recommend him as someone who delivers to a very high standard + takes looking after you throughout the process very seriously.
Will definitely be using him again for future work.”Ryan Champion
Featured Client: Living Leaf Tea
This is an ecommerce project I co-founded.
My team and I designed everything, including the branding, packaging and logo design. We then built the website on WordPress, including WooCommerce shopping cart set up. The cart is connected to payment providers including Stripe and Paypal.
Knowing the value of social proof, we integrated customer testimonials and reviews throughout the design.
We also connected the site up to Mailerlite email marketing software. The site design includes several email opt ins, including sidebar, footer and pop up opt ins.
After sign up, subscribers are sent an email sequence which generates interest in the brand and promotes sales.
Featured Client: BizTweet
Images & Graphics
Trade Show Pop Up Banner
BizTweet is an Ireland-based tech startup providing real-time, automated messaging for Airports around the world. Their clients include Dubai, Syndey and London City airports.
After proving their concept and establishing their business, they felt their previous website was outdated, and not suitable to really push the business forward into a phase of aggressive growth.
I worked with their current logo and branding, to create a totally new design aesthetic. I also worked on their information architecture and re-wrote the onsite copy to help them convey their message clearly, while promoting their brand and establishing their authority and competency within the industry.
I also designed flyers and a print-ready pop up trade show banner, which included writing copy and matching the design to their website.
“Our old website helped us launch, but we knew we needed a strategic redesign to help us push our business growth to new heights with blue-chip international clients.
Russ has a good understanding of marketing & sales, and used that to create a website that not only looks good but helps us impress new clients and drive new business. Very happy.”Paul Brugger
Google Analytics Setup
Bohemian Island wanted help optimizing their Ecommerce store for sales and performance.
We started by setting up their Google Analytics to make sure everything was being tracked correctly. We then optimized their onsite layout for performance on all devices.
We also set them up with a high-converting email marketing funnel, to make sure they were maximizing their sales potential.
Ecommerce Website Design
Big Commerce Platform
Business Card Design
The client needed to get more global sales for their business and we recommended overhauling their website and company branding, which was outdated.
We redesigned the logo and company branding (including business cards etc) and built this website on the Big Commerce platform.
The website is designed to allow customers to easily find what they are looking for, and encourage them to add to cart and buy.
Hosting & Domain
ZY Machine Equipment wanted to rebrand their manufacturing company to improve their chances of landing new customers.
We created a modern, mobile responsive web site design and included free logo and business card design, as part of a corporate branding and online marketing strategy package.
They also wanted to generate more traffic and incoming leads. The website we created for them is optimized to encourage visitors to submit an order enquiry, using techniques learned from the Ecommerce industry.
The website is also SEO-optimized, and ready for a long-term SEO campaign.